Aspen Chic

Aspen is a charming old mining town first established in the 1880s during the Colorado silver rush. Reinvigorated in the postwar era by the investment of industrialist Walter Paepcke, Aspen Skiing Company, aka Ski Co., was founded in 1946, along with the world-renowned intellectual and cultural institutions: the Aspen Institute and the Aspen Music Festival and School. By 1950, Aspen was playing host to North America’s first international ski competition and the FIS Alpine World Ski Championships.

With the Ski Season upon us, let’s fast forward 50+ years…

“Smoke from the bubbling cheese in the raclette griddles on each table fill the air and cast a haze through the room. The scent of grilling garlic and sizzling potatoes wafts toward the rafters—now dripping with Veuve Clicquot. Classic hits drawn heavily from the ’90s pump on the high-octane sound system. Rosy-cheeked revelers bopped and fist pumped with glee.”

Aspen—at least as most outsiders picture it—is glitzy and polished, both on-mountain and off. And while that is certainly true, with heated gondolas, farm-to-table mountain dining, designer shops on every corner, and luxury lodging, don’t fret, vestiges of the old Aspen can still be found.

Inspired by this wonder mountain town, peruse through our latest Aspen Chic blog post!

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