Capsule Collection - ELECTRIC

If generations are shaped by their environments, then that makes Generation Z our first truly digital natives. Unlike any other generation so far, they’ve had instantaneous and often limitless access to communication, information, and entertainment via talk, text, social media, streaming, and video.

The Cyber Kids -
While some say generation Z travelers are addicted to their phones, it is probably more correct to say that these devices have become extensions of “Gen Zedders” to the point that they have become cyber-beings.

This group is increasingly growing in importance for travel organizations, as its members venture out into the world in ever growing numbers. Most do not know what a paper map looks like, are used to having information at their fingertips, and have no memory of life before smartphones or Google. It must be understood that ways of communicating and dealing with this generation are very different to what has been done in the past.

But does constant contact make Gen Z any different than millennials? So far, experts studying the question have all seemed to conclude the same thing: yes. Research shows being plugged-in has given them very different tendencies, traits, and habits than their predecessors.

We present you ELECTRIC. A plugged-in and engaging collection that glows with intensity, but also reveals a truly introspective and serious side.